Our Mission

At Artist Edge Collective, we prioritize life balance and integrity, guiding artists to integrate their artistic pursuits and personal lives harmoniously. Our mission is to empower artists by providing customized branding and strategic services. By fostering authenticity, integrity, and purpose, we cultivate their careers and enable deep connections with audiences for lasting success in the music industry.

What we do

Artist Edge Collective offers a holistic artist development program that encompasses various aspects of an artist's career, including branding, songwriting, live performance, and building a fan base. Here's an overview of their artist development services:

Branding and Image Development: Artist Edge Collective works closely with artists to develop their unique brand and image. They help artists define their artistic identity, create a compelling visual aesthetic, and develop a cohesive brand strategy that resonates with their target audience.

Songwriting and Production Assistance: The collective provides support and guidance in the songwriting and production process. They offer songwriting workshops, connect artists with professional songwriters and producers, and provide feedback and advice to help artists refine their craft and create high-quality music.

Live Performance Coaching: Artist Edge Collective offers live performance coaching to help artists deliver engaging and memorable performances. They provide guidance on stage presence, audience interaction, and overall performance techniques to ensure artists connect with their audience and leave a lasting impression.

Fan Base Building and Engagement: The collective assists artists in building and engaging their fan base. They help artists develop strategies to grow their online presence, increase followers on social media platforms, and foster a strong and loyal community of fans. This includes implementing fan engagement initiatives, hosting contests and giveaways, and leveraging fan-generated content.

Touring and Booking Support: Artist Edge Collective provides guidance and support in touring and booking opportunities. They help artists identify suitable venues, negotiate contracts, and plan tours that maximize exposure and reach. They also assist with logistics, promotion, and marketing efforts for live performances.

Collaborations and Networking: The collective facilitates collaborations and networking opportunities for artists. They connect artists with industry professionals, fellow musicians, and potential collaborators to expand their network and create valuable partnerships that can propel their careers forward.

Career Strategy and Planning: Artist Edge Collective assists artists in developing long-term career strategies and plans. They provide guidance on goal setting, project management, and navigating the music industry. This includes identifying growth opportunities, setting realistic milestones, and developing actionable plans to achieve success.

Industry Education and Workshops: The collective organizes educational workshops, seminars, and webinars to help artists stay updated on industry trends, music marketing strategies, and career development opportunities. These events provide valuable insights and knowledge to empower artists in their careers.

Artist Edge Collective's artist development services aim to provide artists with the necessary tools, support, and resources to thrive in the music industry. By focusing on branding, songwriting, live performance, and building a dedicated fan base, they help artists cultivate a strong foundation for long-term success.

Are You Ready To Level Up?

Meet Our Team

Randy O'Neil, PhD


Randie O'Neil is an exceptional artist development coach, recognized for her invaluable skills in guiding and nurturing emerging talents. With a background as an adolescent intervention specialist, Randie offers a unique perspective that brings empathy and real-world understanding to her work. Her passion for helping artists thrive in the music industry shines through in every interaction.

With a proven track record in music marketing and a successful career as an award-winning Americana/Folk-Pop artist, Randie possesses an innate ability to identify and cultivate artists' strengths. She excels in refining artistic visions, helping artists craft compelling songs that connect deeply with audiences. Randie's expertise in song structure, emotional connection, and storytelling empowers artists to harness the power of their music.

Known for fostering a supportive and collaborative environment, Randie encourages artists to explore their creativity, develop their unique sound, and build their brands. Her guidance in stage presence, recording, and production is invaluable in helping artists navigate their musical journeys.

With her unwavering commitment to her clients' success and her extensive experience in the industry, Randie O'Neil is a trusted partner for artists seeking to thrive and make a lasting impact in the world of music.

Johnny Chase


Meet Johnny Chase, a dominant force in the St. Louis arena, captivating audiences performing over 300 shows every year for more than a decade and making a living solely from music since 2006 (Over 17 year!!)

From electrifying full-band rock concerts in stadiums, arenas, and large concert venues to intimate solo acoustic sets at local wineries, hotels, bars, corporate functions, and house concerts…there is no stage too big or too small for Johnny Chase.

His passion for music knows no bounds, and you can catch him any day of the week, performing his own original songs alongside beloved hits by your favorite artists.

Throughout his career he has learned what works and what doesn't work and with his experience and knowledge that he has poured into this course, he will guide you through helping to to grow your career while avoiding the common mistakes most musicians make... streamlining your career to the top!

Teressa Mahoney


Visionary Artist Development Coach. Singer-songwriter and mentor/strategist.

Discover your purpose and unlock your full potential under Teressa's guidance. With extensive experience in the music industry, she offers personalized coaching and proven strategies for artists seeking growth and success.

Teressa's deep understanding of branding and navigating the industry landscape will empower you to overcome obstacles and reach new heights.

Embrace your artistic journey with confidence, connect with your audience, and live a fulfilling creative life.

Teressa's skills lie in empowering artists to discover their purpose, enhance their brand, and navigate the industry landscape with confidence. Her personalized approach and proven strategies empower artists to overcome obstacles, unlock their full potential, and achieve growth.

With her support, artists can build a strong foundation, connect with their audience, and thrive in their creative careers.

Embark on a transformative journey with Teressa as your artistic development coach and unlock your true potential.

Together, let's shape your path to greatness.